News | July 8, 2008

Newton Peripherals Partners With Logomark To Expand Distribution To The $30 Billion Corporate Gifts Market

NATICK, Mass.--(BUSINESS WIRE)--Newton Peripherals, the developer of the revolutionary MoGo™ family of Bluetooth-enabled products, today announced that it has entered into an agreement with Logomark, the premier supplier of personalized gifts, accessories, pens, tools and timepieces, for the company to be the authorized reseller of customized MoGo products for the corporate promotional products industry.

For this market, Logomark and Newton Peripherals will offer a special combination package that includes one of the following MoGo Mouse Models – the MoGo Mouse BT™ a business-card-sized mouse that stores and charges inside your laptop computer's PC Card slot; the MoGo Presenter Mouse X54TM a combination Bluetooth-enabled wireless presenter and mouse; or the MoGo Media Mouse X54TM a combination wireless mouse and media remote along with the MoGo Dapter, a fingernail sized bluetooth adapter; all imprinted with the chosen company logo.

Under terms of the agreement Logomark will manage the inventory, shipping and placement of orders to its more than 25,000 distributors of customized promotional products for the corporate market in the U.S. and Europe.

In the U.S., corporate gifts is a $19.6 billion market, with companies constantly looking for new, original and memorable products to offer their customers, prospects and employees. With sales increasing about 5% per year, much of the expansion of this market can be attributed to the growth in products that are not just "swag" but, are useful and relevant to the recipient. The MoGo products are exactly that - not only are they innovative and stylish, they also offer a high degree of functionality and utility that are certain to win over corporate gift recipients.

"Logomark is one of the premier suppliers in the promotional products industry with an exceptional reputation, first rate operations and tremendous reach into both the U.S. and European markets," said Matthew Westover, President and Chief Executive Officer of Newton Peripherals. "We have found that MoGo products have been extremely well received as corporate gifts and the development of this partnership will help to expand our reach into this market."

The MoGo Presenter Mouse X54 supports both a mouse and a presenting mode. It offers the same functionality as conventional laser wireless mice – scroll, right click, left click – in a sleek, ultrathin form factor that stores and charges in a laptop's ExpressCard/54 slot. In presenting mode you can move up and down between slides and there is a laser pointer feature so you can illustrate key points on the slide, all from up to 30 feet away.

The MoGo Media Mouse X54 is a combined wireless multimedia remote and mouse that also stores and charges inside your laptop's ExpressCard/54 slot. It easily converts into a remote control that lets users wirelessly play, pause, change tracks and adjust volume on a variety of multimedia applications including YouTube, iTunes and Windows Media Player.

The MoGo Dapter enables you to connect to a broad ecosystem of Bluetooth-enabled devices from your laptop – printers, phones, cameras, speakers, opening up a new world of wireless connectivity and freedom.

"Over the years we have built a solid reputation among our resellers to offer the best in customized promotional products and we are very excited about adding the MoGo family of products to our offerings," said Trevor Gnesin, President and Chief Executive Officer of Logomark. "Newton Peripherals' products are fantastic and they offer the kind of enduring value that makes a corporate promotional product really resonate with its recipient."

About Newton Peripherals

Newton Peripherals LLC designs, develops and manufactures a complete line of patented products designed to enhance productivity for mobile computing users, including the award-winning MoGo Mouse, a wireless, Bluetooth-enabled mouse that stores and recharges in your laptop card slot. Its other products include the MoGo Bluetooth® Adapter and the MoGo Headset. For further information and product photography, please visit

About Logomark

With over 4,000 quality products and state-of-the-art design and production capabilities, Logomark is the premier supplier of promotional products. We offer reliable service, unsurpassed customer satisfaction on-time and in budget. Let Logomark find your solution today, please visit

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