Q&A

New Year, New Name: Why apg® Chose To Rebrand

Source: apgĀ®
msp question block

The coming New Year will be rife with change including a new name for one long-standing point of sale company. Effective January 2022, APG Cash Drawer will officially drop “Cash Drawer” from its name and introduce a new tagline to become, apg® – trust at every point.

This name change is just one part of apg’s overall strategy to emphasize the strength of its capabilities, growth, innovation, and commitment to helping customers around the world. But one thing isn't going to change: apg® will continue to strive and work hard to make it easier for its customers to do business.

Paul Griffiths, apg® President and CEO, took time recently to discuss the logic behind the rebrand, what it took to make it happen, what customers can expect, and more.

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