New VARsynergy Aims To Accelerate Reseller, ISV Partnerships
An edited transcript follows of Hunter Allen’s exclusive Executive-To-Executive interview with Business Solutions president Jim Roddy. Allen, well-known in the point of sale industry as the CEO of Philadelphia- and New York-based solution provider of Cervion Systems, talks about two new channel organizations: MobileBytes and VARsynergy. Allen explains how these organizations and their unique partnership could impact VARs and ISVs, why five well-known solutions providers formed VARsynergy, and the importance of reseller collaboration — especially with the emergence of recurring revenue.
Roddy: Hello, and welcome to this Business Solutions podcast. I’m Jim Roddy, president of Business Solutions. Thank you so much for joining us. As always, we’re here to provide actionable information on how VARs, MSPs, and ISVs can sell more products, penetrate thriving vertical markets, and improve their business operations. Our guest today, who will help give us an inside perspective of the channel, is Hunter Allen, CEO of point of sale solutions provider Cervion Systems. Hunter, always great to talk to you; thanks for your time today.
Allen: My pleasure.
Roddy: Hunter, you’ve become familiar to many Business Solutions readers because you were one of the first point of sale VARs who successfully made the shift to the as-a-Service business model, and you’ve spoken at a lot of our Channel Transitions Conferences as well. But today, we’re talking about a couple of different channel businesses in a different concept, particularly MobileBytes and VARsynergy. Can you give our audience background on both MobileBytes and VARsynergy, and then can you talk about this new concept partnership?
Get unlimited access to:
Enter your credentials below to log in. Not yet a member of VAR Insights? Subscribe today.