New Solution Addresses Demand For Sales Rep-Centric Mobile App
Mary Brittain-White, CEO of Retriever Communications, a provider of mobile field service automation, discusses the demand for rep-centric mobile applications for sales teams and Retriever Communication’s app designed to meet this demand.
Q: What is the demand currently for sales mobility applications? Are most sales reps communicating via mobile in real time with their offices or is it a growing trend?
Brittain-White: There are a variety of sales mobility applications and the demand is different for each. For example, Gartner put out its Hype Cycle for mobile applications recently: it stated that sales automation for order placement is at general market acceptance but sales automation for opportunity management is still early market. The idea of managing leads and resources via mobile is still in an early market stage. With that said, there’s a huge need for solutions that are rep-centric.
Q: How Does Retriever Communications’ Barking for Sales app meet this demand?
Brittain-White: Barking for Sales is created to make a sales rep’s life easier. However, as a by-product of reps using the application, management can get better information regarding opportunities and activity.
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