Article | June 25, 2020

New Products For New Times: APG's Guardiant Shields

Shield

Providing Peace of Mind with Sneeze Guards in Uncertain Times

The COVID-19 pandemic has forced both consumers and businesses to rethink their activities and priorities. As restrictions that temporarily halted eat-in restaurant and in-store sales start to ease, many consumers are weighing the benefits against the risks of resuming their patronage of these businesses.

Businesses need to find ways to draw customers back in without worrying about contracting the virus. Retail and hospitality businesses are evolving their marketing messages based on a change in consumer values. Hotel chains are no longer talking about luxurious fine dining and 1,000 thread-count sheets. Messages have shifted to room cleaning between visits, safety protocols, and staff precautions. Other retailers in general are also touting their cleanliness messaging as key talking points in their conversations with customers.     

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