Guest Column | July 30, 2015

MSP Teams: Not Just From IT Backgrounds Anymore

By Geoff McQueen, CEO, AffinityLive

As the cloud continues to displace locally installed and managed solutions, businesses need experts to help them strategically use technology in a way that improves the efficiency of their business operations. While smart techs who’ve mastered the wizardry of registry keys and quirky Microsoft technology are able to now turn their attention to the equally opaque world of APIs and policies, smart MSPs are adding skills not often seen in technology teams in the small and medium business market: business analysts who combine high level knowledge of complex technology with an understanding of business needs.

The world of cloud-based software is diverse and businesses typically lack the knowledge and insight into which systems are best for them. Traditionally, MSPs needed to be armed with knowledge about a company’s servers and act as a support technician — more firefighters than business advisers. Today, however, smart MSPs need to provide strategic advice and bridge the gap between the technology and business worlds — which involves a change in the mix of the skills on their teams.

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