New name, more benefits, enhanced partnership and a single, more powerful brand provide even more value for partners and merchants
Vantiv, Inc. announced recently that Mercury Payment Systems, a leading provider of payments technology and services for small and medium-sized businesses (SMBs), and Element Payment Services, a recognized leader in PCI compliant payment processing solutions, will now become Vantiv Integrated Payments. While both companies have been subsidiaries for nearly two years, they will now go to market under the single, powerful Vantiv brand.
"The Vantiv brand represents a strong set of value propositions with which our partners can win business, including Vantiv's experience as the leader in processing everyday spend and award-winning technology in security, reporting and eCommerce," said Matt Taylor, group president of integrated payments and emerging channels at Vantiv. "During this rebranding phase, we are also rolling out new capabilities and features that will help our partners and merchants be more successful in the marketplace. Furthermore, we will also leverage the power, scale and reliability of Vantiv's omni-channel processing engine with this transition."
Partners and merchants will have additional benefits including faster funding, better merchant reporting, access to American Express OptBlue, deeper connections to the card brands, and the enhanced Vantiv Advantage Partner Program.
"Vantiv's mission is to make payments smarter, faster and easier, and our brand is designed to communicate that," said Larry Drury, chief marketing officer at Vantiv. "Transitioning Mercury and Element to the Vantiv brand allows us to bring our scale and breadth of technologies under one brand."
"The unique spirit that made Mercury and Element leaders in the integrated payments space doesn't go away with this rebranding," continued Taylor. "The people, the products and the 24-hour award-winning customer service that our partners and customers have known and trusted for years, will be the same today as it was yesterday."
This spirit is reflected in the many awards Mercury and Element have won over the years, including: Business Solutions Magazine's Best Channel Vendor 2016(Mercury and Element); RSPA's RetailNow Gold Medallion Winner (Mercury); BSM Best Channel Service Award 2010-2015 (Element); International Service Excellence Award 2014 (Mercury); 20 Fastest Growing Software Companies 2016 (Element);National Customer Service Association Service Team of the Year 2014 (Mercury); and Stevie National Bronze Front-line Customer Service Team 2014 and 2015(Mercury).
For more information, visit www.mercurypay.com.
About Vantiv Integrated Payments
Vantiv Integrated Payments is making payments smarter, faster and easier by partnering with software companies and technology service firms to embed payments processing in front and back office applications. Our commerce technology integrates into a broad set of point of sale systems, reaching merchants through an extensive partner network of thousands of point-of-sale software developers and value-added resellers. Our award-winning customer service and value-added solutions help businesses to streamline and build revenue through simple to use commerce solutions.
Vantiv, Inc. is a leading payment processor differentiated by an integrated technology platform. Vantiv offers a comprehensive suite of traditional and innovative payment processing and technology solutions to merchants and financial institutions of all sizes, enabling them to address their payment processing needs through a single provider. We build strong relationships with our customers, helping them become more efficient, more secure and more successful. Vantiv is the second largest merchant acquirer and the largest PIN debit acquirer based on number of transactions in the U.S. The company's growth strategy includes expanding further into high-growth channels and verticals, including integrated payments, ecommerce, and merchant bank. For more information, visit www.vantiv.com.