Merchant Warehouse, a leading innovator of payment technologies and merchant account services, recently announced a partnership with e-Nabler’s eMobilePOS to bring its Genius Customer Engagement Platform to mobile POS systems and devices. This partnership allows eMobilePOS customers to accept any payment type from their devices and turn traditional transactions into a point of interaction with their individual customers, enhancing the overall customer experience.
eMobilePOS is a fully integrated retail system that fits in the palm of a merchant’s hands. By joining forces with Genius, eMobilePOS turns the iPhone, iPad or iPod Touch into a consumer-facing POS system that accepts any payment type and pushes customer interaction to the next level. eMobilePOS also fully integrates with existing popular accounting, ERP, POS or proprietary systems, including integrated inventory control and access to real-time sales analytics. Merchants can have the flexibility to further customize their POS solutions with a variety of eMobilePOS-compatible peripherals, including credit card readers, wireless cash drawers, printers and barcode scanners.
“Genius is a perfect fit for eMobilePOS, because it’s our goal to maximize flexibility and options for merchants,” said Joel Vázquez, president, e-Nabler Corp. “Our partnership with Merchant Warehouse lets POS technology to adapt to our customers, not the other way around. Merchants want to be prepared for emerging mobile payment and loyalty technologies on the horizon, and with Genius they can be open to any possibility.”
Genius is designed to evolve with the merchant, letting them accept all payment types, discounts, promotions, and rewards programs through a single, unified platform. Through this process, Genius is capable of providing consumer purchasing details that will help a merchant deliver appropriate and targeted deals, offers and discounts to enhance the overall customer experience. Genius also enables merchants to increase revenue by offering loyalty-building incentives and offers that attract new customers and retain current ones.
“Merchants and consumers are both looking to embrace new mobile technologies, like eMobilePOS, that break the mold of traditional transactions,” said Henry Helgeson, CEO, Merchant Warehouse. “Genius is a highly flexible software platform that was built with this mobile future in mind. We’re merging marketing and payments, presenting insights on purchasing behavior for merchants and targeted rewards for customers. Ultimately, the goal is to help businesses drive their bottom line, and help their customers get the most value out of the shopping experience.”
Founded in 2001, e-Nabler, the company behind the award-winning eMobilePOS software, is a pioneer in mobile point-of-sale solutions and cloud-based software services. eMobilePOS was the first full-featured POS app on iTunes and has processed more than 1.3 billion transactions. The company was recognized as the “Best New Mobile App” by AT&T during CTIA 2008 and was awarded RSPA’s Innovative Solution Award at RetailNOW 2011. eMobilePOS is available through the Apple App Store and a version for the Android market will be launched soon. For more information, visit www.eMobilePOS.com.
About Merchant Warehouse
Merchant Warehouse is a recognized leader in the payments industry, offering innovative solutions for payment processing services and product innovation to help online and brick-and-mortar merchants, agents, POS developers and VARs grow strategically while achieving business advantage. With Merchant Warehouse’s Genius Customer Engagement Platform, businesses can dramatically enhance the merchant-customer experience by connecting with customers in the most important place – the sale. A single, intuitive platform that integrates every transaction technology, loyalty program and more, Genius ensures businesses never lose a sale due to a lack of compatibility. Merchant Warehouse is one of the fastest growing payment technology companies in North America.
SOURCE: Merchant Warehouse