News | February 25, 2014

Maxta Inc. Introduces New PartnerProgram

Channel-only sales model benefits solution providers, end users

Maxta Inc., developers of the VM-centric software storage platform MxSP that converts standard servers into a converged compute and storage solution thereby eliminating the need for external storage arrays and dramatically streamlining IT, recently announced a new partnerprogram for solution and service providers interested in reselling and integrating MxSPin virtual server environments.

Channel partners will benefit from access to Maxta sales and technical resources, level pricing for all partners regardless of size, and a channel-only model. Many customers have already deployed MxSP’sconverged compute and storage solution that provides VM-centric enterprise-class data services such as snapshots, clones, replication, thin provisioning, compression, and de-duplication. Additionally, Maxta can coexist with legacy storage solutions thereby providing investment protection.

“We believe that our channel-focused approach is the best way to accelerate the sales growth of Maxta Storage Platform to key markets throughout the world,” said Steve Velardi,Maxta’s Vice President of World wide Sales. “Maxta is 100 percent committed to the channel and we want to leverage our partners’ experience of the local markets to help us gain visibility and traction. Together, we can leverage these sales opportunities while providing customers with the next generation storage platform.”

“Maxta slots in perfectly to our existing portfolio of storage solutions and provides us with another tool in our arsenal to win business,” said Chetan Ravnikar of Process Global. “More and more customers are becoming savvy about the benefits of virtualization in their data center but the costs and complexity can be overwhelming. Maxta minimizes these issues and allows us to quickly and easily close sales. We look forward to a long and successful relationship with them.”

Benefits of Maxta’s Partner Program Include
100 percent channel focus
Maxta focuses its lead generation activities to enable its partners’ success. Channel partners control the sale from beginning to end, and earn margins that significantly exceed industry averages. Maxta channel sales and technical teams work alongside partners to generate and close new business.

Simple pricing model reduces paperwork pain
Maxta keeps pricing level the same for all partners to eliminate complex rebates and needless paperwork, and careful registration guidelines keep the deal registration process fair. Channel partners can use automated tools to reduce the time and cost of doing business.

Award-winning software-defined storage closes deals
Maxta’sVM-centric, software-defined storage platform offers unparalleled enterprise-class data services, flexibility and ease of use. Maxta’s ground breaking technology allows customers to cut Total Cost of Ownership up to 80 percent. Maxta integrates into customer environments seamlessly, without a rip and replace approach and can co-exist with current customer investments in server and storage infrastructures.

Do business with an innovator
As one of CRNmagazine’s “10 coolest storage startups in 2013,”one of InfoStor’ssix “Storage Startups to watch,” Storage magazine/ Product of the Year finalist, Maxta is getting industry acclaim for delivering enterprise-class storage for virtualized environments. For more information, visit

The Maxta Storage Platform is a hypervisor-agnostic, highly resilient enterprise storage platform for the virtual data center. It fully integrates with server virtualization at all levels from user interface to data management, while supporting all possible deployments of virtual data centers, including private, public and hybrid clouds. Through its software-only solution, Maxta turns standard servers into a converged compute and storage solution. This results in greater simplicity and economics over external storage arrays.

About Maxta
Maxta is redefining enterprise storage by delivering a storage platform that is simple, agile and cost efficient for virtualized environments as well as supporting a wide spectrum of enterprise-class data services and capacity optimizations. For more information, visit