Matrix Systems Appoints Proven Marketing Professional To Lead Demand Generation Program

Newell will help Matrix further build its brand and enhance recognition of the unique value of its enterprise-class access control and security solutions

Matrix Systems, an access control and security solutions provider with a reputation built on service and long-term customer relationships, has appointed Kirk Newell to the newly created role of Demand Generation Manager. In this capacity, Newell will oversee outbound and inbound marketing activities, and strategically plan for new growth opportunities to better support the sales team. Newell reports to Matrix Systems CEO Holly Tsourides.

"Kirk will help Matrix Systems build meaningful and targeted communication with both existing and prospective customers, and position Matrix as the trusted source for enterprise access control,” said Tsourides. “This role is the first of several planned hires in Matrix's aggressive growth strategy. Whether clients are considering upgrade options, trying to stay current on future trends or learning how to maximize their current Frontier solution, Matrix is developing a comprehensive toolkit of innovations and personnel to help them succeed every step of the way.”

Newell brings extensive expertise in marketing metrics, business plan execution, and messaging and content development to provide strategic direction based on proven marketing methodology. He served as Vice President, Sales and Marketing at ALACAD, one of the nation’s largest Autodesk value-added resellers. Previously, Newell was Marketing Manager at ALACAD where he spearheaded the creation of comprehensive marketing plans to drive brand awareness and build customer loyalty. Over the course of his career, he has served in various research and business-focused roles and served as a Lieutenant in the U.S. Navy. He holds an M.B.A. in International Business Studies from the University of South Carolina and a B.A. in Business Administration from Auburn University.

“I am pleased to join the experienced team at Matrix Systems and look forward to playing an instrumental role in further strengthening the company’s growing business and innovative product portfolio,” Newell said. “Matrix takes a unique approach to the delivery of access control and security management solutions while making solutions accessible to a broad range of businesses, which creates undeniable opportunity for growth.”

About Matrix Systems
For more than 30 years, Matrix Systems has been committed to protecting people, property and information, providing security solutions tailored to the unique needs of organizations of every size and type. Matrix Systems' offerings cover a range of open-architecture products including the robust, fully scalable Frontier access control solution, as well as biometrics, video management and visitor administration. Matrix Systems serves transportation, commercial, education, government, healthcare and industrial markets.