Make 100% Sales Revenue Growth A Reality

This VAR migrated from a networking hardware reseller to an SMB VoIP (voice over Internet Protocol) solutions provider and is projecting 100% revenue growth for the next two years.

Michael Simmons knew he couldn't avoid the inevitable – thinning hardware margins were slowly eating away at his business of 20 years. Rather than waiting around for a painful downsizing, Simmons started Protocall Communications in 2004, a systems integrator that leverages his previous company's networking (e.g. network assessments, routers, switches, cabling) experience to provide VoIP solutions to SMBs. As a result of Simmons' insight, Protocall Communications is projecting to grow 100% this year. And, Simmons is confident that 2008 will bring as good or better results. What are the keys to this integrator's success? Three things: developing market-specific custom apps, selling software as a service (SaaS), and selling ad sponsorships on VoIP phone displays.