Look Beyond Hospitality Touch Screen Solutions

Experts point to touch screen sales opportunities in a variety of underserved growth markets.

Whether you realize it or not, touch technology quickly is becoming the intuitive input delivery method of choice. Look no further than self-service food ordering at the gas pump, ATMs, gambling (in the back of a Las Vegas taxi cab of all places), and kiosks at nearly every department store. Depending on the situation, a good touch screen application can be a cheap way of improving the customer experience or making someone's job easier. With demand for solutions that do both, someone out there is putting these deals together. Why shouldn't it be you? I talked with touch technology experts about what specifically you need to know to seize these touch screen opportunities.

It's common knowledge that touch screen applications are predominant in the retail POS (point of sale) and hospitality markets. Experts agree that these markets will continue to provide VARs with revenue for years to come. However, chances are you're going to find yourself competing against other POS VARs for sales in these saturated markets. If you're looking for some underserved growth areas, there are plenty.