KEMP Technologies Launches 'VAR Master' Channel Program To Further Increase Sales Of Its Load Balancer Product Line
KEMP Technologies Inc, offer a server load balancer platform designed for ultra-low power consumption (0.2 AMPS under full load), recently announced its VAR Master channel program. The program provides resellers a load balancer product built for the small and medium business market (SMB). KEMPs product, LoadMaster, offers layers 4-7 functionality, hardware SSL acceleration, server health checking, optional high availability (HA) redundancy and first year support - at less than $2,500. The feature-rich LoadMaster, combined with KEMP's reputation for high-quality customer service, sets the stage for the exceptional VAR Master program.
In preparation for the launch of the VAR Master program, KEMP recruited Maryann McIntosh as Director of North American Sales. McIntosh has extensive experience in building territories and channels within the IT infrastructure market. Having worked in the technology industry for two decades managing start up regions and diverse channel partners with manufactures like Hayes Microcomputer Products, CMS Peripherals, F5 Networks, Array Networks and Radware, McIntosh is an expert in the industry and brings broad experience and knowledge to KEMP and its VAR Master channel partners.
"Above all else, KEMP has the best load balancer value for SMBs and truly cares about the customer experience. This is a huge value to VARs; they want to know their customers will have great support and value and will have somebody to listen to their evolving needs. I am excited to be a contributor to the design, and launch of a program where customer service is of the utmost importance," said McIntosh.
There are more than 600,000 U.S. businesses that meet the profile of a KEMP potential customer. KEMP wants to partner with resellers that understand the bigger picture of integrating LoadMaster solutions into their portfolios to close larger orders and providing their customer with unprecedented affordable value never before offered in the industry of server load balancing. KEMP's sales force is working hard to keep up with the current end user requests and transitioning all the leads over to the VAR channel – which leaves a very balanced outlook for VARs.
"We have had incredible sales growth in the last several years, but we see the VAR Master program as a way to naturally increase the sales volume even more," said Kevin Mahon, CEO of KEMP Technologies. "The channel partners we have talked to are excited to add our products to their portfolio. The other load balancers they have are designed for the enterprise and are not an economic fit for the SMB market. Our LoadMaster enables the VAR Master to satisfy the SMB's thirst for value and affordability."
About KEMP Technologies
KEMP Technologies, a leader in paving the way for small and medium businesses (SMB) to have access to the technology usually only affordable to the larger enterprise business. KEMP has a full suite of cost-effective server load balancing and SSL acceleration appliances designed with the pledge to include the most needed features for an SMB. The KEMP product line includes the LoadMaster 1500, LoadMaster 2500 and LoadMaster 3500.
SOURCE: KEMP Technologies