View Part 2
Business Solutions recently launched ISV IQ: Education For Software Developers, an initiative to provide specific information to the 11,000+ ISVs who read the content in our magazine and on our website. We’ve spoken to and surveyed our audience about what topics could have the greatest impact on their business, and marketing was near the top of that list.
In this webinar, IT marketing guru Herman Pool of Vertical Axion shares actionable advice and best practices that will improve an ISV’s marketing strategy. Also, Business Solutions president Jim Roddy interviews Joanna Rotter, Content Marketing Manager for software developer MSI Data, about her company’s successful marketing strategies and tactics.
For more information about the Business Solutions ISV IQ resources, visit www.BSMinfo.com/go/ISV.