Case Study

Interactive POS System And Self-Service Kiosk For Globally Renowned Fast Food Restaurant Chain

Source: Advantech

As a globally renowned fast food restaurant chain with a decades-long history of success and innovation, our client not only sells fried chicken and other fast food, but also provides customers with prompt and satisfying service, as well as a pleasant dining environment. However, the fast food industry is fiercely competitive, and being the second largest fast food brand in the world is not easy. In addition to maintaining customer satisfaction and increasing overall revenue, our client was looking for ways to enhance customer purchase opportunities.

Challenges

For fast food chains, service speed is a crucial element that attracts customers and increases brand loyalty. Our client required a highly stable yet compact POS system to optimize the counter space for offering speedy service. A fanless system design was also necessary to ensure compliance with safety regulations for restaurant environments. Additionally, our client wanted the ability to provide interactive promotional videos and advertisement displays for customers waiting to be served. Thus, an interactive and customizable POS system was required for providing promotional displays and drive-through services.

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