Integration Story: Discover New Sources Of Retail POS Revenue

Bookstores are a specialty retail market you don’t often hear VARs talk about. Yet, according to the U.S. Census Bureau report in 2004, there are nearly 11,000 of them in the United States (14,000 if you include college bookstores). Computerworks of Chicago is an ISV specializing in retail POS (point of sale) solutions for bookstores. Of that market, the ISV primarily targets independent bookstores, including Christian and college bookstores. In 1983, Computerworks saw an opportunity in this underserved market and has been creating custom POS software and hardware solutions for the vertical ever since. While most of the ISV’s success can be attributed to the sale of its own Booklog software, a considerable portion of its 25% revenue increase in 2007 came from revenue earned via its support offerings and from returns on its marketing and lead generation. Used with permission from Business Solutions magazine