White Paper

Immersive Advertising Drives Brand Visibility

Source: Advantech
BSM-Digital Signage

The global digital signage market size was estimated at $16 million in 2016 and is anticipated to reach $31million by 2025. This industry growth is accredited to the increasing demand for the digital promotion of products and services to attract the attention of the target audience in an effective manner. Digital signage offers the necessary quality information to a large number of viewers by utilizing large display screens across the location with a concentrated target audience. With digitized display technology, information is provided in a digitized format that includes motion and pictures in order to attract customers with more impact as compared to the traditional modes of reaching out to customers.

A growing awareness among the consumers regarding the drawbacks and complexity of traditional advertising such as short-lived print marketing is instigating the digitized advertisement adoption.1

The retail pharmacy sector that shows increasing interest in adopting 3D digital signage. Rite-Aid, for example, placed close to 700 Provision Holding Inc.’s 3D holography kiosks in its stores nationwide. Provision’s 3D holographic media displays include the optics, software, and hardware electronics. At the heart of media displays is the custom configurable DS-061 embedded computing system from Advantech. DS-061 works with Provision’s software and optics to drive the overall system. 

“The Advantech DS-061 embedded computing system is mounted within Provision’s kiosk and it is helping to drive the 3D holographic image,” says Curt Thornton, CEO of Provision. “The kiosk displays the cool image that draws customers inside the stores over to the kiosk. In turn, customers print coupons and use their retail loyalty card. If the customer purchases one more item after visiting the kiosk and printing a coupon, then we have done our job.”