News | November 17, 2008

Imagine Local Becomes Authorized Acxiom Reseller

BOULDER, Colo.--(BUSINESS WIRE)--Imagine Local, LLC today announced an agreement to become an authorized reseller of products and services for Acxiom® Corporation (NASDAQ: ACXM - News). Imagine Local is a provider of tools and services to help local search providers enhance the quality of their business data and help small businesses ensure they are found in local search portals important to their region and line of business.

Under terms of the agreement, Imagine Local will market, sell and deliver Acxiom's next-generation InfoBase-X™ Directories local merchant database to the local search, Yellow Pages and newspaper markets.

"Our focus has been helping to improve the local search experience by enhancing local merchant databases with data such as mobile phone numbers and language translation services. However, we were constantly being asked to recommend who offered the most comprehensive, accurate local merchant database," said John Batten, CEO, Imagine Local. "After analyzing a number of providers and speaking with key industry decision makers, we found that Acxiom's next-generation InfoBase-X was far ahead of other alternatives. We are very pleased to have the opportunity to add it to Imagine Local's product offerings."

InfoBase-X is the largest, most comprehensive and dynamically updated repository of U.S. business and consumer data for directory, local search, mobile and publishing applications. The U.S. business database includes over 100 million keywords, along with information such as products, services, brands, operating hours, payment methods, etc., and more than 4.5 million business-level URLs. The database is updated daily and can be delivered based on customer-defined requirements. Real-time, query-based deliveries are available and can be customized to further reduce integration costs.

"As the battle for local search continues, more and more companies are focusing on the value of complete, accurate and deep local merchant data as a critical factor in offering a local search product that attracts and retains both consumers and businesses," said Jonathan Cohn, Acxiom InfoBase-X™ data products leader. "Imagine Local's focus on local merchant data, combined with their knowledge and experience in the local search space, made them a perfect fit as an Acxiom partner and reseller."

About Imagine Local

Imagine Local helps local search providers enhance the quality of their business data and helps small businesses ensure that they are found in local search portals important to their region and line of business. For more information about Imagine Local, visit

About Acxiom

The global leader in interactive marketing services, Acxiom connects clients with their customers through deep consumer insight, powering effective and profitable marketing initiatives and business decisions. Our consultative approach spans multiple industries and incorporates decades of experience in consumer data and analytics, information technology, data integration and consulting solutions for effective marketing across digital, Internet, email, mobile and direct mail channels. Founded in 1969, Acxiom is headquartered in Little Rock, Ark., and serves clients around the world from locations in the United States, Europe and the Asia-Pacific. For more information about Acxiom, visit

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