IBM Case Study: Alpine Electronics

Alpine Electronics USA Inc. develops and markets a wide range of leading-edge integrated mobile media entertainment, and navigation systems for mobile use. The company employs 300 people and has a separate sister company which has strong focus on research and development – continually striving to generate and enhance a new kind of in-vehicle experience, based on the convergence of high performance audio, video, navigation and telematics in the form of integrated mobile multimedia systems.

"Alpine operates under two separate business elements," explains Mick Ono, Senior IT Manager at Alpine Electronics USA Inc. "The first is aimed at the after-market, working through retailers and representatives to sell products that can be fitted to existing vehicles. The second works directly with automotive manufacturers to integrate advanced mobile media solutions into new vehicles."