News | January 13, 2014

HP UnveilsRetail Solutions To Drive Seamless Customer Engagement

HP 4745tm

Expanded portfolio ofdigital signage displayshelps retailers deliver rich, interactiveexperiences

HP recently expanded its market-leading retail solutions portfolio with an enhanced line of touch and non-touch digital signage displays (DSDs), a new line of value-priced displays and upgrades to its mobile and fixed point of sale (POS) solutions.

Today’s announcementsat the National Retail Federation (NRF) Convention& Expo includesix new DSDs to help retailers increase customer engagement with interactive digital experiences, as well as additions to the HP RP7 Retail Systemwhichhelp retailers better service customers in the store.

HP also will be showcasingthe HP MX10Retail Solution,(1)which gives retailers the flexibility to better meet customers’ needs with the ability to transition between a mobile and fixed point-of-sale (POS) solution.

“Consumer expectations are rapidly changing as online and mobile shopping continues to grow,” said Ray Carlin, vice president and general manager, Retail Solutions, HP. “HP’s wide range of customizable solutions will help businesses of any size navigate this new retail environment and deliver a seamless customerexperience.”

Compelling in-store digitalcommunication
The new portfolio of DSDs has beenredesigned with thin, light LED backlightsand professional front-of-screen features with 178-degree viewing angles, so retailers can showcase their messages anywhere in the store. HP’s new line of performance, touch-enabled and value-priced displays help retailers improve the in-store experience and customer engagement with features like automated contentupdatingand the ability to display content in multiple languages.

The new HP DSD portfolio includes:

  • Touch-enabled displays: HP’s touchscreen DSDs—including the 42-inch diagonalHP LD4245tm and 47-inch diagonal HP LD4745tm—benefit businesses looking for a platform that provides increased interaction with customers. The displays also offer Full High-definition (FHD)(2) quality resolution and feature Integrated Infrared (IR) multitouch capabilities, adding another way for retailers to interact with customers in the store. Retailers also benefit from reduced power consumption and lower costs with mercury-free display backlights, low-halogen components(3)and arsenic-free display glass.
  • Performance displays: HP’s high-end commercial-grade LED backlit displays—including the42-inch diagonalHP LD4235 and47-inch diagonalHP LD4735—provide retailers with reliable customer experiences that maximize engagement and efficiency through 24-hour operation. Professional-grade features—including networked management toenable efficient control by IT staff, lock-out features to prevent tampering, Video-over-Ethernet (VoE) for simplified cabling and a built-in basic USB media player—help retailers improve in-store ambience with minimal effort.
  • Value-priced displays: HP’s value-priced LED backlit DSDs—including the 31.5-inch diagonalHP B321 and 42-inch diagonalHP B421—are fit for customers seeking essential features at a lower cost. Built for extended daily operation, these displays providea slim, sleek design and value-added features include a built-in USB media player and streaming networked video support.

Pricing and availability(4)

  • The HP LD4245tm and HP LD4745tm are expected to be available in North America, Asia Pacific and select Latin American countries in March, and in Europe, the Middle East and Africa in April. Pricing is available upon request.
  • The HP LD4235 and the HP LD4735 are expected to be available in North America, Latin America and Asia Pacific in February. Pricing is available upon request.
  • The HP B321 and HP B421 are expected to be available in North America and select countries in Latin America and Asia Pacific this month. Pricing is available upon request.
  • The HP RP7 Retail System is available worldwide now. TheWindows 8.1 Professional and Windows Embedded 8.1 Industry for HP RP7 Retail System, Model 7800 will be available at the end of January. Pricing is available upon request.
  • The HP MX10 Retail Solution is expected to be available later this month. Pricing is available upon request.

HP’s new retail solutions will be demonstrated atbooth No. 2439at NRF in New York, today through Jan. 15.

About HP
HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. With the broadest technology portfolio spanning printing, personal systems, software, services and IT infrastructure, HP delivers solutions for customers’ most complex challenges in every region of the world. For more information, visit

  1. The integrated display resolution of this system is below the threshold for snapping apps, a new feature that allows two Windows apps to be viewed simultaneously side by side.  This feature may be enabled by attaching an external display that supports a screen resolution of 1,366 x 768 or higher.
  2. Full High-definition (FHD) content is required to view HD images.
  3. External power supplies, power cords, cables and peripherals are not Low Halogen. Service parts obtained after purchase may not be Low Halogen.
  4. Estimated U.S. street prices. Actual prices may vary.