Magazine Article | July 17, 2014

How Using Video-as-a-Service Can Strengthen Customer Relationships

By Adam Blair

This security integrator is realizing the advantages of a recurring revenue model.

Among the many reasons Daytona Broadband offers ongoing service as a key feature of its video security installations is the opportunity for continuing contact with customers. “Service contracts force me to stay in contact with customers on a periodic basis. And, at least half the time when we visit clients, they will ask for a quote on an upgraded system or an additional camera, or they will refer us to another potential customer,” says Ron Poulin, owner of the South Daytona, FL, company. “It’s a sales builder, and it establishes customer loyalty like you wouldn’t believe.”