How To Reduce E-Commerce Fraud In Real Time Without Adding Customer Friction

By Andreas Baumhof, Chief Technology Officer, ThreatMetrix

As the retail sector races into the 2014 holiday shopping season, real-time fraud prevention has become a top-of-mind concern for e-commerce executives. According to the National Retail Federation (NRF) and Shop.org, this year’s holiday sales are expected to top $616.9 billion, with online sales growth of 8 to 11 percent over the 2013 holiday season. As a result, e-commerce sites and online customers will be prime targets for cybercriminals through the end of the year.

During last year’s holiday season, high profile data breaches at Target and Home Depot convinced online merchants that they need to improve online security. But the catch is that improved security can’t be allowed to compromise the customer experience — and that’s where real-time, frictionless fraud prevention enters the picture.

The Need For Real-Time Fraud Prevention

E-commerce brands face an uphill battle when it comes to protecting their sites and customers from fraud, especially given the sophisticated range of channels in today’s e-commerce marketplace. For example, a recent ThreatMetrix TechValidate study showed that 22 percent of e-commerce executives perceive mobile attacks as a top threat.

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