Technology is constantly evolving, and your clients expect you to help them make sense of what is important and what is not. They also are looking to you to make sure these new technologies – and any future technologies – will integrate with their existing business platform. Are you up to the task?
Consider for a moment your clients’ business, stripped of all technology. All of them will still have a base set of operations that need to be performed, and a lack of technology would make that incredibly difficult. Of course, this is not the case. In fact, the opposite is true: your clients have an unlimited number of technological options to choose from and, as their trusted advisor, it is your job to stay current with as many of them as possible.
Despite the abundance of available technologies, many of your current and prospective clients most likely have had the same point of sale (POS) system for the past 10 to 20 years. As such, they have not experienced business as it is done today with the POS serving as a full business management platform. Why? Because they spent a great deal of money on that POS system decades ago and nobody has given them a good reason to change.