How To Have The Security Conversation With Your Customers & Make Money

By John Ford, ConnectWise

Security is the hot topic of the day. Everyone’s talking about it. Your customers are asking about it, they’re expecting you to be the expert, and it’s a conversation you’d rather not have. Can you even make money offering security? You definitely can, if you approach the conversation the right way.

A risk assessment is the perfect security conversation starter, but how do you get started? You have questions, and we have answers.

What is a Risk Assessment?

According to the National Institute of Standards and Technology (NIST), a risk assessment is a process of identifying, estimating, and prioritizing information security risks.

Assessing risk requires the careful analysis of threat and vulnerability information to determine the extent to which circumstances or events could adversely impact an organization and the likelihood that such circumstances or events will occur.