By Sean Berg, Shift4 Payments
You have been in this industry for decades. But how well do you know your customer’s operations? Is there more you can learn? To maximize your sales, you need to truly understand how each technology can benefit the business owner. As a business technology reseller, you should be able to answer each of the following questions:
Most business technology resellers have a deep understanding of their products. Yet many do not know the day-to-day operations of their customers. Business owners want to solve their problems. So, how can you take your deep technology expertise and make it important to the customer? That requires understanding the business owner’s needs and their operations. Only after you understand how the business owner completed all of their tasks before technologies existed can you apply your deep product knowledge to benefit the owner.