Guest Column | October 3, 2012

How Thinking Differently About Security Will Positively Impact Your Bottom Line

By Tom Clare, senior director of product marketing, Websense

Reducing risk today is hard, which is why it's no surprise that today's typical IT shop sees its malware incidents and helpdesk ticket metrics rise every year. The typical customer has a difficult time keeping up with increasingly sophisticated threats and malware that continue to knock on their door. The question is, as a partner, are you ready to answer that knock as a call to opportunity?

The opportunities in the IT security market are incredibly rewarding for those who understand how to tackle today's sophisticated threats.  According to Gartner, by 2015, spending on IT security services will reach more than $49 billion. That's tens of billions of ready money for value-added services like risk assessments, compliance consulting and data protection, all on the table waiting for partners willing to innovate and open up their margin.


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