Guest Column | October 20, 2015

How Resellers Can Win At Omni-Channel

By Mick Adamson, VP, North America, iVend Retail

There was a time when the only thing a retailer needed — beyond customers — was available inventory and a traditional fixed point-of-sale (POS) system. Well, those days are long gone.

Today, retail is more about the customer experience, and less about the transaction. The POS has much more functionality and purpose than simple payment processing — it has become the focal point for customer engagement. Shoppers today have access to so much information that most of the purchasing process has been completed before he visits the store, be it physically or virtually.

To get inside the hearts, minds and wallets of their customers, today’s successful retailers look to resellers for an omni-channel solution to help them give customers a more personalized experience — one they hope will become a repeat event.

A question many of our reseller partners ask us is, “What can I do to take advantage of these shifting retail dynamics and win more business?”

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