Small and medium-sized businesses (SMBs) are becoming increasingly vulnerable to security risks and data loss resulting from malware attacks, DDoS attacks, server failures, and natural disasters. Here’s why — many believe they are too small to be a target for cybercriminals; and/or will never experience a fire, flood, or other catastrophic incident.
The fact is SMBs can be even more vulnerable to cyber-attacks than larger enterprises. In fact, according to a recent survey, 70 percent of ransomware attacks target small businesses. Furthermore, disaster can strike at any time regardless of the size or location of a business, and all it takes is extreme weather, a fast-moving fire, or a major earthquake to shut down a business for an extended period of time — or even permanently.
So, what can SMBs do to protect themselves? A good first step is to create a disaster recovery plan, something 75 percent of SMBs don’t currently have in place according to a Nationwide Insurance study. This represents a significant opportunity for MSPs to grow their businesses and create new revenue streams around disaster recovery planning. However, that same Nationwide study found 38 percent of small business owners do not believe it is important to have a disaster recovery plan in place, meaning MSPs have their work cut out for them.
To help you convince your SMB customers who aren’t ready to jump on board with disaster recovery planning, here are some of the most common objections that our MSP partners encounter, as well as tips for overcoming them.
SMBs should never underestimate the power of a well-crafted disaster recovery plan, and it is always better for their data to be safe rather than be sorry when it is gone forever. For MSPs, disaster recovery planning can provide a way to add value for their SMB customers, and when they are able to leverage this tool to proactively protect their customers from experiencing a catastrophic loss following a cyber-attack, server failure, or natural disaster, everyone wins.
Neal Bradbury is Senior Director of Business Development for Intronis MSP Solutions by Barracuda, a provider of security and data protection solutions for managed services providers, where he is responsible for generating greater business value for the company’s MSP partner community and alliance partners.