News | July 17, 2008

GN Netcom Launches New Comprehensive Partner Program

Jabra Partner Program™ Provides Greater Support and Value to Channel Partners.

GN Netcom, the world leader in innovative headset solutions through its Jabra products, today announced the launch of the new Jabra Partner Program for North America. This program enables partners to provide better service to their customers and generate increased market share.

"GN Netcom is committed to supporting our partners, and we're very excited to introduce a program that's specifically designed to meet their needs," said Phyllis McCullagh, president of GN Netcom, Inc. "The Jabra Partner Program is more flexible and supportive than similar programs. We believe this is truly a first-class program."

The launch of this program represents GN Netcom's commitment to building strong partner relationships, and recognizes partners' contribution towards delivering GN Netcom-based headset solutions. Most importantly, it offers flexibility to enable partners to respond more effectively and more quickly to their customers' needs.

"GN Netcom has always provided the necessary information, training, support and incentives to service our customers," said Kevin Prewett, vice president, vendor management for Ingram Micro Inc. "The new Jabra Partner Program takes this spirit of cooperation to the next level by providing tailored solutions which will improve Ingram Micro's sales team's ability to drive businesses forward by reaching more customers quickly and easily."

"This is a great move by Jabra", said Dave Johnson, President and CEO of Jenne Distributors, Inc, headquartered in Avon, Ohio. "The Jabra Partner Program provides better tools, better access, and solutions specifically tailored to meet our and our resellers' needs. It will allow us to deepen existing relationships and generate new business."

Program Highlights
GN Netcom is committed to building strong and productive relationships with its channel partners and delivering a range of knowledge and skills that result in all parties achieving a higher level of performance. The Jabra Partner Program represents a fundamental change in the way GN Netcom works with its channel partners. Everything from pricing and partner alignment to the structure of GN Netcom's Field Sales organization has been brought into greater alignment as part of a go-to-market strategy that will provide the framework necessary to catapult Jabra partners ahead of their competitors.

The three main components of the new Jabra Partner Program are proactive partnering, success planning and industry-enabled solutions.

Proactive Partnering:
GN Netcom is optimized to support and facilitate its partners' success by:

  • Pairing account managers with partners and their customers.
  • Providing pre and post sales technical support
  • Delivering enhanced marketing and lead generation activities.
  • Honoring Clear Principles of Sales Engagement.
  • Extending access to demo, training and sales programs.

Success Planning
GN Netcom reinforces its commitment to its partnerships by creating real business opportunities for channel partners through:

  • Joint Sales Planning
  • Partner-Designed Sales and Marketing Roadmaps
  • Shared Commitments, Risks, and Rewards

Industry-Enabled Solutions:
Through industry-enabled solutions, Jabra products are being developed and tested to ensure optimal performance and ease of integration with leading industry platforms creating more opportunities for its partners to meet the demand for industry leading solutions from vendors like Polycom, Cisco, Avaya and Microsoft. This includes pre-qualified, pre-tested solutions vertically engineered to provide business process improvements and turn-key, repeatable solutions that are profit-ready.

At this time, the Jabra Partner Program is a North American program. For more information, visit www.jabra.com/partners.

About GN Netcom
Through its Jabra brand, GN Netcom is a world leader in innovative headset solutions. With sales offices around the world, GN Netcom develops, manufactures and markets a broad range of wireless headsets for mobile users and both wireless and corded headsets for contact center and office-based users. GN Netcom's business activities also include its original equipment manufacturing (OEM) business. GN Netcom has been helping people communicate since 1869 and is a listed company on OMX Nordic Exchange. For further information, please visit www.jabra.com.