Gennum Expands Distribution Agreement With Nu Horizons
With a continued focus on global expansion to meet the growing demand for high-performance optical, analog and mixed signal solutions, Gennum Corporation recently announced it has broadened its distribution agreement with Nu Horizons Electronics Corp., a leading global distributor of advanced technology semiconductor, display, illumination, power and system solutions. The global agreement gives Nu Horizons distribution rights to sell Gennum's industry-leading line of optical, analog and mixed-signal products, including the industry's first 3 Gb/s optical solution which supports the new Society of Motion Picture and Television Engineers (SMPTE) 3 Gb/s SDI standard. Nu Horizons previously distributed Gennum's products throughout the UK and Ireland.
"Gennum offers a broad suite of world-class products for the video and data communications markets and is a perfect complement to our existing product offering," stated Dave Bowers, president of Nu Horizons distribution division. "As the demand for high-speed data communications solutions continues to grow, we believe that Nu Horizons' successful demand creation model and world-class logistics will add an additional level of design-in and supply support to Gennum's and Nu Horizons' customers around the world."
Nu Horizons will have rights to sell Gennum's extensive line of optical, analog and mixed-signal solutions including serializers, deserializers, equalizers, re-clockers, timing generators, HDMI/DVI receiver solutions, cable drivers and video optical modules. The line includes the industry's only 3 Gb/s optical solution, which was introduced this month at the International Broadcasters Convention in Amsterdam. The new dual transmitter and dual receiver optical modules enable high bandwidth video transport for the delivery of high-definition 1080p50/60 content over a single optical serial link.
"Nu Horizons has a strong global presence, particularly in Europe and Asia which are two key regions for high-definition display and cable technology," said Klaus Mueller, senior vice president of Global Sales for Gennum. "Their complementary product lines and strong strategic relationships with our mutual customers will ensure greater accessibility to Gennum's award-winning optical, analog and mixed signal products."
The agreement is the latest in a series of moves intended to provide greater accessibility to Gennum's extensive line of industry-leading high-performance optical, analog and mixed-signal products for video transport and data communications. Last month, Gennum announced the establishment of new offices throughout Asia and North America, further underscoring the company's commitment to serving its video and data communications customers and positioning itself to capture additional opportunities in these high-growth regions.
About Gennum
Gennum Corporation is a leading designer and manufacturer of semiconductor solutions for the global video and data communication markets. A winner of a Technical Emmy award for advances in high definition (HD) broadcasting, Gennum's broad portfolio of products and technologies include image processors, video timing and transport products, ICs for optical transceivers and backplane interconnects. Gennum is headquartered in Burlington, Canada, and has global design, research and development and sales offices in Canada, Japan, Korea, Taiwan and the United Kingdom. www.gennum.com
About Nu Horizons Electronics Corp.
Nu Horizons Electronics Corp. is a leading global distributor of advanced technology semiconductor, display, illumination, power and system solutions to a wide variety of commercial original equipment manufacturers (OEMs) and electronic manufacturing services providers (EMS). With sales facilities in 51 locations across North America, Europe and Asia and regional logistics centers throughout the globe, Nu Horizons partners with a limited number of best-in-class suppliers to provide in-depth product development, custom logistics and life-cycle support to its customers. Information on Nu Horizons and its services is available at www.nuhorizons.com.
SOURCE: Gennum Corporation