Article | June 26, 2018

Four Inbound Marketing Best Practices For VARs

Source: EVO Payments
Retail Email Marketing

Inbound marketing focuses on attracting customers through relevant and useful content and adding value to every single stage of the customer buying journey.

As a Value-Added Reseller, your goal is to drive business value through point-of-sale products. Communicating those values is crucial for any successful VAR, especially when it comes to capturing leads and increasing sales. Inbound marketing is a type of marketing that focuses on attracting customers through relevant and useful content and adding value to every single stage of the customer buying journey. Resellers can utilize inbound marketing to create a strong buying journey for potential customers.

If you want to increase sales and successfully communicate the value of the products you are offering, it is time to ramp up your marketing and sales strategy with these four inbound best practices: