As a reseller and trusted advisor, it is your job to arm your merchants with the tools to succeed. In this digital age, it is important for them to not just have a social media channel, but also utilize different forms of marketing. One of those is email marketing, the ability to draw in potential customers and reward those loyal ones. According to Statista, “The number of email users worldwide is forecasted to rise to 2.9 billion by 2019.” That’s a large pool of potential customers for your merchants to dive into.
In last month’s edition of the Reseller Edge newsletter, we told you how you the value-added reseller can capitalize with email marketing. Now, we give you the tools to arm your merchants with email marketing tips to increase their businesses.
Keep Subscribing Simple
First and foremost, your merchants need to build their email marketing campaign by building their network. So how do they do that? The fewer pages it takes a prospective customer to get to the sign-up page, the better. The website isn’t the only place they should see this prompt either. If your merchants are using customizable receipts, have them add a URL to the direct sign-up page. Social media channels are another valuable resource for merchants to engage customers and have them join their email marketing campaigns.