News | November 20, 2008

Firstservis To Offer Cloud Computing Solutions In Australia And New Zealand

QUEENSLAND, Australia--(BUSINESS WIRE)--Firstservis, one of Australia's most cutting edge technology integrators, and 3Tera®, Inc., the leading innovator of cloud computing technology and utility computing services, announces 3Tera has chosen Firstservis as the first reseller and distributor of 3Tera's award-winning AppLogic cloud computing platform for Australia and New Zealand. Beginning immediately, Firstservis will resell, support and offer cloud computing solutions and services using 3Tera's AppLogic.

"We are focused on helping our customers leverage emerging technologies to provide agile, lean and green IT infrastructure solutions," said Gavin Keeley, Director and CTO, Firstservis Pty Ltd. "Cloud and utility computing allow companies to focus on building applications instead of configuring hardware, installing software, moving data or modifying code. We are excited to work closely with 3Tera, as it offers the most complete and easy to use cloud computing platform available today, and be the first to offer these solutions in the Australian and New Zealand markets."

"Firstservis' approach to IT is very compatible with 3Tera's vision and market goals," said Bert Armijo, senior vice-president, Sales, Marketing and Product Management, 3Tera, Inc. "Their unique knowledge of the Australian IT market and vast consulting experience with organizations of all sizes makes Firstservis a great partner to educate and deliver cloud computing based solutions in the region. We are excited to add a fifth continent to our wide network of partners and datacenters all over the world."

"Cloud Computing is the next big shift in technology and it will have as big an impact on Australian enterprise IT organizations as the Internet," confirmed Bob Hayward, Director IT Advisory Services, KPMG Australia. "Enabling massively scalable IT infrastructure on a ‘pay-as-you-go' model to a wide variety of online services, offers enormous opportunities for agility, innovation, responsiveness and cost optimization. Cloud computing is already transforming the datacenter, providing Australian companies with a solution for responsible energy consumption and a natural way to create sustainable IT."

Benefits for Customers

"AppLogic's unique visual representation of complex distributed applications - from servers, to firewalls, to load balancers etc. - gives a level of control that has evaded application developers and provides a real simple click-to-deploy capability," commented Keeley. "For infrastructure engineers, AppLogic gives true on-demand management and higher levels of resource utilization beyond that offered by traditional virtualization. For the enterprises, AppLogic delivers unprecedented levels of resilience and reliability, coupled with real simple scalability."

Cloud computing is dramatically changing the way applications are developed, delivered and deployed by everyone from Fortune 500 enterprises to small businesses and startups. Cloud computing customers will enjoy the following benefits:

  • Time to market - AppLogic's on-demand resource model increases the revenue opportunity, offers instant availability, and the ability to adapt to the needs of the business
  • Lower CapEx - The cloud computing model leverages commodity hardware and eliminates unnecessary over provisioning, allowing a utility pricing model
  • Lower OpEx - Administrators are freed from tedious manual provisioning and management of servers, so application operations are streamlined
  • A turn-key system - high availability "out of the box"
  • Cloud-burst - Resources within the corporate data center and in the public cloud on the internet can be leveraged, providing maximum flexibility in capacity planning

About 3Tera's AppLogic Grid Operating System

The AppLogic grid operating system is the first commercial platform designed specifically to enable true utility computing. The system converts commodity servers into scalable grids on which users can visually deploy, operate and scale transactional Web applications without any modification of code. At the heart of the system is 3Tera's disposable infrastructure technology that packages applications with the definition of the infrastructure required to run them into self-contained and portable entities, able to run on any grid anywhere in the world. As a result, applications become completely separated from the hardware infrastructure traditionally needed to run them, allowing users to remotely manage their applications through a Web browser and provision resources as needed.

About 3Tera, Inc.

3Tera, Inc. is the innovator of cloud computing technology and utility computing services, simplifying the deployment and scaling of Web applications. Named "Cool Vendor in IT operations, 2008" by Gartner Group and one of the "Top 20 Companies to Watch in 2008" by Linux Magazine, 3Tera offers the AppLogic™ grid operating system that enables the first true utility computing services to completely remove the cost and complexity associated with infrastructure. AppLogic converts commodity servers into scalable grids on which users can visually operate, deploy and scale transactional Web applications without any modification of code. Software-as-a-Service providers, Web 2.0 companies, enterprises and open source developers can now get new online services quickly to market by utilizing resources from commodity hosting providers on a pay-as-you-go basis, while maintaining complete control of applications including visual operation, scaling and on-demand resource provisioning. For more information, visit

About Firstservis Pty Ltd.

Firstservis is an innovative technology company who embrace a new way of delivering technology and services to some of the largest companies in the world. This typically involves the use of cloud, grid, and SaaS technologies and services, and the extensive use of agile techniques. They aim to make clients more Agile, Lean and Green, which results in higher quality solutions, reduced cost, faster time to market, and an awareness and reduction of client's use of scarce resources in terms of energy, emissions, water, and waste. For more information, visit

3Tera, the 3Tera logo, AppLogic are trademarks or registered trademarks of 3Tera, Inc. in the United States and other countries. Other company names and marks belong to their respective owners.

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