Magazine Article | April 4, 2007

Fargo Electronics, Inc.

Buyer's Guides, Guide To VAR Programs

Fargo Electronics is the world's leading manufacturer of secure card identity systems that help organizations minimize security vulnerabilities and loss of time, money, and lives. Fargo secure card printer/encoders, materials, and software are integrated by a worldwide network of Fargo® Solution Providers (FSPs) and Fargo SecureMark® Integrators. Fargo Card Identity Systems enable printing; mag stripe, proximity and smart card encoding; overlaminates and holographic Visual Security™ for heightened security and durability; and printer networking and card issuance security software.

Fargo does business in more than 86 countries worldwide and has the largest sales and service integrator network in the card identity system business today. Fargo does not sell directly to end users.

Fargo is part of HID Global, an ASSA ABLOY Group Company.

Fargo Product Brand Names
High Definition Printing™ (HDP®)
Direct-to-Card (DTC™)
SecureVault™ ID Management System
Visual Security™
PolyGuard®
CardJet™
Persona® by Fargo

Types Of Services
Fargo SecureMark Integrator Program
SecureMark Integrators are dedicated to providing security solutions in the area of card identity systems, access control, biometrics, software integration, logical security, time and attendance systems, project services, and more. SecureMark Integrators receive support that puts them ahead of the competition, including customized end user marketing, lead generation, limited distribution, sales incentives and specialized training; an exclusive SecureMark-branded relationship; discount preferences; and MAPP programs.

Fargo Solution Provider Program
FSPs are dedicated, professional resellers who are committed to building long-term, customer-focused businesses around Fargo products. The FSP Program provides incentives to those partners who focus their efforts on selling the Fargo brand of Card Printer/Encoders. Major FSP benefits include: sales leads, free technical and sales training, trade show support, online sales and marketing tools, and demo printers.

Channel Strategy
To maintain a leadership position by providing VARs with the latest technical innovations in secure card identity systems, supported by the full spectrum of sales, marketing, technical, and service support tools necessary to maintain a competitive advantage.

Fargo Electronics, Inc.
6533 Flying Cloud Drive
Minneapolis, MN 55344
PH: (800) 459-5636 or
(952) 941-9470
FX: (952) 941-7836
sales@fargo.com
http://www.fargo.com/