F5 Launches F5 Lightning Channel Partner Program
F5 Networks has launched F5 Lightning, a new channel partner program available to the F5 reseller community in North America.
The F5 Lightning program, crafted to help channel partners increase their value and profitability in the current economy, consists of four key areas: (1) Enhancements to Deal Registration, (2) New Service Renewal programs, (3) Application delivery-specific programs to open up new application opportunities, and (4) Removal of partner audits in 2009, enabling partners to focus their attention on driving revenue.
"I am extremely excited about the reaction this pivotal program is receiving from our channel partner community," said Dean Darwin, VP of North American Channel Sales at F5. "F5 is not only investing in our partners and increasing partner effectiveness, we are also helping partners truly build deeper application delivery competencies to add more value for our customers."
F5's new program delivers an enhanced set of programs to help drive the reseller's business. It is designed to strengthen partners' ability to execute, improve their differentiation, and increase their success. Program highlights include:
About F5 Networks
F5 Networks is the global leader in Application Delivery Networking (ADN), focused on ensuring the secure, reliable, and fast delivery of applications. F5's flexible architectural framework enables community-driven innovation that helps organizations enhance IT agility and dynamically deliver services that generate true business value. F5's vision of unified application and data delivery offers customers an unprecedented level of choice in how they deploy ADN solutions. It redefines the management of application, server, storage, and network resources, streamlining application delivery and reducing costs. Global enterprise organizations, service and cloud providers, and Web 2.0 content providers trust F5 to keep their business moving forward. For more information, go to www.f5.com.
The F5 Lightning program, crafted to help channel partners increase their value and profitability in the current economy, consists of four key areas: (1) Enhancements to Deal Registration, (2) New Service Renewal programs, (3) Application delivery-specific programs to open up new application opportunities, and (4) Removal of partner audits in 2009, enabling partners to focus their attention on driving revenue.
"I am extremely excited about the reaction this pivotal program is receiving from our channel partner community," said Dean Darwin, VP of North American Channel Sales at F5. "F5 is not only investing in our partners and increasing partner effectiveness, we are also helping partners truly build deeper application delivery competencies to add more value for our customers."
F5's new program delivers an enhanced set of programs to help drive the reseller's business. It is designed to strengthen partners' ability to execute, improve their differentiation, and increase their success. Program highlights include:
- Deal Registration 2.0 with Partner Value Discount - F5's Deal Registration program is transitioning to a three-tier model that fully defines how partners can add value. F5 is now differentiating between fulfillment opportunities and value-add activities by adding a third tier to the Deal Registration program called Partner Value Discount (PVD). PVD is supported by specific, documented rules that are measureable for both partners and F5.
- Application Delivery Channel Programs - To help partners sell into new application deployments, such as VMware and Microsoft solutions, the F5 Lightning program increases and enhances partner opportunities byIntroducing F5 resellers to new sales prospects,offering education, services, and marketing programs to support partners,rewarding partners for selling into VMware environments, offering Service Renewal Enhancements, and eliminating Partner Audits in 2009.
About F5 Networks
F5 Networks is the global leader in Application Delivery Networking (ADN), focused on ensuring the secure, reliable, and fast delivery of applications. F5's flexible architectural framework enables community-driven innovation that helps organizations enhance IT agility and dynamically deliver services that generate true business value. F5's vision of unified application and data delivery offers customers an unprecedented level of choice in how they deploy ADN solutions. It redefines the management of application, server, storage, and network resources, streamlining application delivery and reducing costs. Global enterprise organizations, service and cloud providers, and Web 2.0 content providers trust F5 to keep their business moving forward. For more information, go to www.f5.com.