News | July 17, 2008

Extending Its Commitment To The Channel, Acer Offers Additional Incentives For U.S. VARs

SAN JOSE, Calif.--(BUSINESS WIRE)--Acer America, the third largest vendor in the PC market (source: Gartner data, 1Q 2008) and only major PC brand to employ a 100% indirect sales model, today introduced a new incentive based value-added reseller (VAR) partner program specifically designed support a wide-array of third-party relationships with independent hardware vendors and system integrators. Beginning this month, Acer approved VARs that have signed up for Acer's Summer Sales Extravaganza will receive 3 percent backend rebates on TravelMate and Extensa notebook PCs, 4 percent on selected desktop PCs, and 2 percent on all B Series and 26-inch X Series LCDs.

To become eligible, resellers must sign up for Acer's Summer Sales Extravaganza via Acer Connect (, Acer's exclusive go-to partner portal for valuable resources and information. New resellers interested in participating must first register to become a partner via Acer Connect. Upon approval, resellers can use their Acer Connect login information to access the program details and sign up for the incentive program. Resellers previously authorized by Acer must also sign up for this new VAR program to qualify for rebate incentives.

"Alliances play a critical part in Acer America's overall business strategy for delivering PC products across a broad spectrum of user segments, including the SMB market which has been Acer's historical strength," said Richard Black, director of channel marketing for Acer America. "In addition to these new incentives, Acer provides a 100% indirect model for sales to business customers, giving VARs the assurance that we will never take their deal direct. This combination provides a great opportunity for hardware dealers to once again profitably sell hardware in this competitive market."

About Acer America

Since its founding in 1976, Acer has constantly pursued the goal of breaking the barriers between people and technology. Focused on marketing its brand-name IT products around the globe, Acer ranks as the world's No. 3 vendor for total PCs and No. 2 for notebooks, with the fastest growth among the top-five players. A profitable and sustainable Channel Business Model is instrumental to Acer's continued growth, while the successful mergers of Gateway and Packard Bell complete the company's global footprint by strengthening its presence in the U.S., and enhancing its strong position in Europe. Acer Inc. employs 5,000 people worldwide. Estimated revenue for 2007 is US $14.07 billion. For more information, please visit

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