Guest Column | October 1, 2015

Enterprise Labeling For A Connected, Flexible, And Efficient Supply Chain

By Josh Roffman, Vice President of Marketing and Product Management, Loftware

Labeling Is No Longer Just A Tactical Necessity

Looking toward the future, businesses are taking a more standardized approach and respecting the importance that labeling solutions play in the supply chain. Companies are beginning to understand that they need to develop a labeling strategy alongside their supply chain strategy. They are working toward identifying a solution to meet all of the challenges of functioning in today’s global supply chain. This new focus on the strategic value of labeling has required a different and innovative approach to labeling called “enterprise labeling.”

Enterprise labeling integrates labeling processes with business processes to standardize mission-critical labeling. This dynamic and data driven approach, which allows businesses to react to evolving customer, regional and regulatory requirements, empowers business users to quickly and efficiently design and maintain bar code labels. It also ensures consistency across a global supply chain enabling companies to meet performance and scalability requirements with the power and flexibility to support complex, global and high volume labeling requirements.

Labeling has become a strategic imperative and C-level executives are recognizing labeling as a mission-critical component that impacts both their top and bottom lines. Enterprise labeling solutions offer a smarter and more efficient way of doing business, which provides standardization and centralization, allowing companies to achieve labeling consistency and flexibility to support changing requirements. This approach provides a labeling platform that is scalable and easily supported and maintained.

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