EMV October 1 Is Past: Now What?

By Bill Lodes, EVP, Business Development & Strategy, First American Payment Systems

We are now a couple of weeks past the October 1 EMV liability shift, and VARs and ISVs are starting to realize that there is action they have to take. The community is continuing to hear about EMV from the media, and increasingly from payment providers. EMV technology is here to stay, and delays in adopting compatible solutions could result in liability to businesses long term. With EMV in effect, the time is now to implement the necessary solutions and technology to protect your business.

VARs, ISVs, as well as their merchants, have questions about what EMV really means to them. Merchants are feeling the urgency from the media exposure and looking to their point of sale (POS) solutions providers for direction, guidance, and information. VARs and ISVs need to be able to communicate the importance of upgrading to EMV-capable solutions and equipment and how doing so will help protect and prevent them from experiencing future liability for counterfeit fraud.

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