Guest Column | April 23, 2014

5 Elements Of A Partner Program That Will Help You Achieve Your Goals

By Ian Snadden, VP & GM, Americas, Honeywell Scanning & Mobility

Selecting the right partners is critical as resellers look to strengthen and grow their businesses. And while you may find that all partner programs have some similar elements, you’ll also quickly learn that each program is very different. As a reseller partner, you should look for a partner that is committed to helping you achieve your goals with a program that focuses on the following five things:

First, Predictability and Transparency are most important to ensure an environment is created where partners understand, believe in, and invest along with the channel go-to-market strategy.

Please log in or register below to read all five.

access the Guest Column!

Get unlimited access to:

Trend and Thought Leadership Articles
Case Studies & White Papers
Extensive Product Database
Members-Only Premium Content
Welcome Back! Please Log In to Continue. X

Enter your credentials below to log in. Not yet a member of VAR Insights? Subscribe today.

Subscribe to VAR Insights X

Please enter your email address and create a password to access the full content, Or log in to your account to continue.

or

Subscribe to VAR Insights