Guest Column | April 23, 2014

5 Elements Of A Partner Program That Will Help You Achieve Your Goals

Business Partner Program Elements

By Ian Snadden, VP & GM, Americas, Honeywell Scanning & Mobility

Selecting the right partners is critical as resellers look to strengthen and grow their businesses. And while you may find that all partner programs have some similar elements, you’ll also quickly learn that each program is very different. As a reseller partner, you should look for a partner that is committed to helping you achieve your goals with a program that focuses on the following five things:

First, Predictability and Transparency are most important to ensure an environment is created where partners understand, believe in, and invest along with the channel go-to-market strategy.

Please log in or register below to read all five.