The Channel Transitions Midwest VAR/MSP Executive Conference, powered by Business Solutions Magazine (BSM), announces four speakers will share their expertise at the event on October 7 at the DoubleTree by Hilton Hotel Chicago – Oak Brook. These experts have more than 65 years of experience in the IT channel and are eager to help fellow VARs, MSPs, and ISVs learn more about the as-a-Service business model.
Brian Sherman, principal consultant at Tech Success Communications, and a speaker and trainer for CompTIA, will deliver a morning keynote “Quick Start Session To Managed IT Services.” He is a channel consultant with more than 12 years of experience as a business development professional, editor, and researcher. Sherman is also a faculty member at Mercyhurst University teaching sales and sales management, and he has a deep understanding of the challenges and needs of solutions providers, manufacturers, and technology distributors.
Sherman’s keynote session, a part of the CompTIA Channel Training program, will help solutions providers better understand how to establish a solid customer base, expand their managed services offerings, partner effectively, and evaluate different pricing considerations.
The afternoon session will be highlighted by a VAR/MSP panel:
They will address real-world issues such as cash flow, funding the as-a-Service transition, hiring and training sales reps, compensation models, pricing and bundling services, and overcoming objections.
The panel will be moderated by Business Solutions magazine editor-in-chief Mike Monocello, a former IT reseller, who has 12 years of channel experience interacting with hundreds of VARs, MSPs, and ISVs.
Channel Transitions Midwest is sponsored by: GFI MAX, Worldpay, F-Secure, RapidFire Tools, CloudFounders, and Autotask along with industry association partners CompTIA, The ASCII Group, and the Retail Solutions Providers Association (RSPA).
Business Solutions is the channel leader in educating VARs, MSPs, and ISVs on the transition to the as-a-Service business model and establishing a recurring revenue stream. Business Solutions has published several feature stories, case studies, opinion columns, and special guides on this important topic. BSM subscribers said they wanted even more information — including the opportunity to network with other channel partners who are focused on this transition and services-oriented vendors. From that, the Channel Transitions VAR/MSP Executive Conferences were born.