Educate Your Merchant IT Clients On EMV-Migration Timelines — And The Risks Of Not Making Them
Beatta McInerney, business development manager, payments, for ScanSource POS and Barcode, offers advice to VARs on helping their merchant clients avoid liability for credit card fraud after the October 1, 2015, liability shift date. She points out data breaches — not the liability shift — are more motivating to merchants who are transitioning to EMV-enabled systems, and reminds VARs about the time it takes to obtain an EMV terminal and how much more complex they are than magnetic stripe for merchants.
Q: What can retail VARs do to help their merchant customers avoid bearing liability for fraudulent payment card transactions after October 1, 2015?
McInerney: We believe retail VARs need to be educating their merchants about the EMV liability shift and what they can do to implement updated credit card terminals in time for the October due date, to avoid being liable for counterfeit credit card fraud. While the tier-one merchants are in process of implementing EMV, most merchants have not begun the process.
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