Don't Miss Out On Sales You Can Make Along With EMV

By Bernadette Wilson

POS upgrades, new payment technologies, security solutions, and payment services could pique the interest of your prospects interested in EMV.

Everyone is talking about EMV. Rick Taylor, CEO of BridgePay Network Solutions, comments, “EMV is part of nearly every discussion we have today. There is no other topic.”

With October 1 approaching — when liability for fraudulent payment card transactions shifts to merchants if they do not have EMV-compliant technology — VARs have the opportunity to broach the subject with clients and prospects about their progress in the transition to accept EMV chip cards.