Distributor Brings VARs Together For RFID Project
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Written by Megan Burns, Editor, Business Solutions magazine
Many times, a company that is great at developing software or solutions is not as great at marketing those products. Chad Carpenter, president of AARFID LLC, knew his company could do a better job of marketing its flagship product, TagManager, but he wasn't sure how. TagManager is RFID middleware that communicates with RFID readers in a system, gathers data, performs product and transaction look-ups, and manipulates data. After researching options, AARFID, a software development company that has been offering RFID solutions since 2000, joined BlueStar's Fusion program. When potential customers contact BlueStar, a distributor of automatic identification and data collection products, the leads are passed on to the Fusion program participants.
One such client was a township in the Northeast that wanted to better manage its waste management fleet. If the township could track the amount of time it took to pick up and unload waste from stop to stop, the township could use its fleet more effectively, saving taxpayers' money.