Digital Signage Runs Circles Around Traditional Communication At The DICK'S Sporting Goods Pittsburgh Marathon

At the sixth annual DICK'S Sporting Goods Pittsburgh Marathon on May 4, 2014, Industry Weapon teamed with DICK’S Sporting Goods to showcase how digital signage engages participants with up-to-date information and interactive experiences.

An event this large typically poses communication challenges but DICK’S Sporting Goods found a simple solution through Industry Weapon’s digital signage. At the event were three interactive kiosks and a 2x2 video wall. “Both forms of digital signage significantly increase audience dwell time, drive revenue and enhance the experience for viewers,” said Christian Armstrong, director of client services at Industry Weapon.

The interactive kiosks were touch screens fitted with a custom “endless aisle” shopping experience, allowing shoppers to browse and buy the latest gear. During the marathon, each kiosk allowed a visitor to browse a curated selection of running shoes and apparel. The customer had the ability to drag items to a custom locker or shopping cart. Upon viewing their locker, they were presented with a QR code or short link to load their items to a mobile device and finalize their purchase. Retailers then could suggest similar items or add-ons and collect data while bridging the gap between media channels such as digital signage and their website.

Social video walls provide a way to engage with large audiences — they spark interest and create stronger brand awareness. They provide instant access to information — especially social information which already provides constant connection. Marathon attendees used social feeds like Twitter, Instagram, and Flickr including the hashtag #RunFor in their messages.Integrating with social media creates a personalized interaction and provides timely, focused content that constantly updates. Social media integrations are the simplest way to get relevant messaging on the screens with minimal effort and build a stronger relationship with viewers. Social posts also stay on-brand because displayed messaging is supervised through Industry Weapon’s approval system.

Interactivity continues to impress consumers and provide rich metrics to companies deploying touch screens. Viewers react positively when given control of how they view content — creating their own path to accessing messaging leads to a more rewarding and entertaining experience.

About Industry Weapon Inc.
Industry Weapon, a digital media company, specializes in simplifying and advancing the applications of digital signage. The SaaS solution enable subscribers to design, schedule and publish multimedia content and integrated data sources to screens, kiosks, tablets and mobile devices. Industry Weapon’s solution is suited for all industries and includes 24/7 free training and support along with design and creative services. For more information, visit www.industryweapon.com