D&H Introduces Partner Services, A Wealth Of Vendor-Based Marketing Materials For VARs
This Free Service Gives D&H Resellers Access to Templates, Brochures, Vendor Logos, and Other Items To Help Empower the VAR to Market His or Her Own Offerings
Recently D&H Distributing, the major computer products and consumer electronics distributor, announces the launch of its new Partner Services program. Partner Services gives D&H customers access to a versatile, web-based library of marketing materials to help them publicize their own offerings and grow their businesses. The program consists of a series of centralized links to vendor logos, product images, collaterals, resource libraries, tutorials, training videos and details regarding specific programs from D&H's vendor partners.
As part of the program's line-up, resellers can make use of a series of brochure templates addressing popular topics and hot markets. Some of these pieces may be customized by the VAR to reflect its own corporate branding. The available templates will change over time, enabling VARs who frequent the site to deliver new collaterals on a regular basis. The first Partner Services brochure templates will feature the following topics:
- Every Small Business Needs a Server
- The Essentials for Today's SMB Office
- The Benefits of a Mobile Workforce
Answering the Reseller's Call
D&H goes out of its way to solicit feedback from its customer base in order to identify areas where VARs feel they can use more support. During customer dialogs, D&H resellers expressed a need for help in marketing their own offerings.
Although many SMB VARs are well-versed on products and technologies, not all have marketing resources at their disposal—especially since many of D&H's customers are smaller shops with a minimum of personnel. The Partner Services program was developed to give VARs free, easy access to materials that can help them align themselves with branded vendors, publicize services, push specific solutions, and educate their local SMB community on how technologies can improve their businesses in general.
"We understand that not every reseller can mount an impactful marketing campaign with ease. It requires a particular skill set and specific assets. Yet SMB business owners are out there, hungry to learn things like how to enhance office productivity, or how to best transition to a mobile workplace," said Mary Campbell, vice president of marketing at D&H. "If a reseller can reach that audience, it's a real opportunity. They'll be able to accomplish things like entering new niches or expanding their geographies."
About D&H Distributing
As the nation's leading technology distributor, D&H provides a wealth of resources to empower solution providers and consultants, delivering a broad selection of SMB categories, products and applications. The company's offerings span server and infrastructure, SOHO and mobile applications, consumer electronics and gaming. D&H's multi-market expertise, account-dedicated sales teams, sterling service and flexible financing options are unmatched in the industry.
With an impressive 94-year history serving as a trusted advisor to the reseller channel, D&H has been able to consistently reinvent itself based upon changing market conditions. The company prides itself on creating business partnerships with an astute focus on ease-of-doing-business, relationships, value, performance and service.
D&H was named Cisco's Worldwide Small Business Distributor of the Year for 2010, won the Microsoft Licensing Operational Excellence Award seven years running and was named Microsoft's OEM Distributor of the Year. The company ships out of five separate locations in North America, including its US headquarters in Harrisburg and its Canadian headquarters in Mississauga, Ontario. For more information, visit www.dandh.com.
SOURCE: D&H Distributing