Demystifying ISV Marketing: Lessons Learned From Channel Experts

One of the highlights from the Business Solutions ISV IQ Live! conference in Santa Ana on February 28 was a panel of channel thought leaders discussing ISV marketing best practice. We invited panelists to join us for a webinar to recap the discussion from the event. They will answer questions such as:

• What are three key things every ISV should have highlighted in their marketing plan?
• How should ISVs measure marketing ROI?
• How do you determine how large your marketing department should be?
• What are the most effective ways for ISVs to find and recruit VARs?