Defining The Future Of The Customer Experience

By Breanna Brown, Creative Marketing Ambassador, APG Cash Drawer, LLC

In the past few months, I’ve attended sessions where industry experts shared key insights on the future of customer experience. Consumers’ expectations are changing, and how brands choose to interact with them in the future is imperative to success. Retailers stand to differentiate themselves by adopting service models and technologies that help define a memorable experience with a brand. Vars who sell solutions that help retailers solve problems vs. pushing hardware/software will set themselves apart from the completion. Here are my key takeaways from these events:

• It’s important for VARS to sell their overall experience, not their commodities. This will help you differentiate yourself from competitors. Resellers need to service map their processes. Look at any processes that you want to make better. Adopt a customer centric approach and service-map every process through the lens of your customers.

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