Magazine Article | September 1, 2017

Defining Success In The Age Of Digital Transformation

By David Corey, vice president, IT Services, Advanced Technology Services, Inc.

IT service providers are under pressure to assist customers with one of the most daunting technology shifts in many years. What does it mean to be a true partner in this challenge?

Whether or not you’re familiar with the term “digital transformation,” there’s no question it’s quickly transforming the way we work, shop, play, and live. Forrester reports that Home Depot, Walmart, General Electric, and others are spending upwards of $1 billion per year on the digital transformation process. It’s not all storefronts and mobile apps, either; the research company states that brands may find they need to spend $4 on digital operational excellence for every $1 spent on digital customer experiences.

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