Datamax Corporation Forms Integration Services Group

Datamax Corporation, a worldwide supplier of barcode and RFID printing solutions, today announced the creation of an Integration Services Group designed to assist Datamax global channel partners integrate Datamax products into end users' advanced applications and software environments. The Integration Services Group will help drive growth and offer more value to Datamax channel partners through its mission of developing software alliances and communicating integration capabilities to Datamax Value Added Reseller (VAR) partners. This no charge service expands the Datamax 'intelligent printer' solution by focusing more on the systems and applications driving a Datamax printer.

"While Datamax has provided channel partners integration support services for some time, it has become clear that we needed to formally organize this value-added service as part of our on-going channel strategy. This type of service will play an important role in assisting our partners with the tools, resources and support, allowing them to expand their business into new areas of label printing solutions," says Doug Salvador, Vice President of Marketing for Datamax Corporation. "We see a trend of end users becoming more sophisticated and relying less on VARs for simple procurement. As end users seek to create competitive advantages through integrating hardware, IT infrastructure and RFID printing capabilities, Datamax will ensure that the VAR community is proficient and fluent in advanced integration capabilities."

Datamax specializes in the design, manufacture, and marketing of products for bar code and RFID labeling including thermal demand printers, label, ticket and tag materials, and thermal transfer ribbons. Headquartered in Orlando, Fla., Datamax has sales representative offices in Singapore, China and Harlow, England, as well as label converting and preprinting facilities in Robinson, Ill., and Harlow. Datamax markets its products exclusively through a network of resellers in more than 100 countries worldwide.