News | August 30, 2004

Datamax Announces Alliance With RetailPro Software Provider Island Pacific

Datamax Corporation, a worldwide supplier of bar code and RFID printing solutions, today announced that the Retail Technologies International, Inc. division (RTI) of Island Pacific of Irvine, California, has added native support for Datamax thermal label printers to its RetailPro POS product. RetailPro is the latest product to be added to the Datamax Software Resource Directory (DSRD).

Island Pacific, Inc. (AMEX: IPI) acquired RTI in the first quarter of 2004. More than 25,000 stores in 63 countries use the Retail Pro product. Island Pacific is a global leader in retail merchandising, store operations, CRM, and multi-channel software solutions. Represented in more than 55,000 stores worldwide and available in 14 languages, the company's technology manages billions of transactions annually under the brand names of IPMS, IP synaro, OnePointe and RetailPro, and is the leader in multi-channel retailing software.

"We successfully tested the Datamax E-4204 and E-4304, and these models will be added to the latest RetailPro Hardware Compatibility List on our Business Partner website," said Jon Cutright, RetailPro Software Quality Assurance Engineer.

RetailPro Product Manager, Bryan Burd, stated, "The primary use of the Datamax printers will be for receipts and Z-outs. We have a robust document design module, and the Datamax E-4304 is a perfect match for our functionality."

"While our E-Class has experienced worldwide acceptance in a variety of applications, we are very excited about this new relationship with RetailPro," said Steve Horrocks, Software Alliances and Integration Services for Datamax. "As more and more of our channel partners expand their business models, they communicate back to us the market segments in which they need our assistance. RetailPro owns an important part of the retail/POS space and this alliance will provide our partners with a significant application solution."

About Island Pacific
Island Pacific is a global leader in retail merchandising, store operations, CRM, and multi-channel software solutions. For more than 25 years, Island Pacific has developed a reputation for delivering high-quality, high-reliability software to the retail industry. Recently, the company has transformed itself into the low-cost, high-value provider of retail enterprise solutions by developing breakthrough technologies, and by partnering with leading consulting organizations to provide next-generation services. In addition, Island Pacific leverages its years of experience with emerging and established retailers to craft creative solutions tailored for each customer's needs.

As a result, Island Pacific is the definitive resource for scalable, flexible and affordable solutions for retailers around the world. Founded in 1978, the company has offices in the United States and the United Kingdom, and is represented by business partners in over 30 countries. For more information, please visit www.islandpacific.com and www.retailpro.com.

About Datamax
Datamax specializes in the design, manufacture, and marketing of products for bar code and RFID labeling including thermal demand printers, label, ticket and tag materials, and thermal transfer ribbons. Headquartered in Orlando, Florida, Datamax has sales representative offices throughout the United States and in Singapore, China, and the United Kingdom, as well as label converting and preprinting facilities in Robinson, Illinois. Datamax markets its products exclusively through a network of resellers in more than 100 countries worldwide.